10bet Signs Four-Year Deal With The South African Football Association

South African-licensed online sportsbook and casino 10bet and the South African Football Association (SAFA) are now playing on the same team thanks to a newly struck partnership.

Lydia Monyepao, SAFA’s Chief Executive, stated that:

“We are delighted to partner with 10bet South Africa. This is the beginning of a relationship between two ambitious and forward-thinking brands.” She continued “We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football.”

‘What does this partnership look like?’ you might be asking. Well, the current four-year deal will see 10bet as the official betting partner of the senior men’s national team. In addition to that, 10bet will begin implementing fan engagement activities as an additional part of the deal. Beyond that, they will also help SAFA with community initiatives.

An Easy Goal!

Michelle Colborne, Chief Revenue Officer at 10bet had this to say about the deal: 

“This is an exciting partnership based on pride, passion, and love of the beautiful game. Bafana Bafana, an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement, and positively impacting communities is a perfect fit for our growing brand locally.”

Football is intrinsically linked to South Africa and South African culture. We love the game and still reminisce about the 2010 Football World Cup which we hosted. With this new four-year deal with SAFA, online sports betting has become a lot more legitimised in the eyes of many South Africans.

We’re interested to see if any other sports governing bodies will sign deals with online sports betting sites following this announcement.

An Already Stacked Roster

If this new deal with SAFA is making you think of signing up and joining 10bet, you should know that they’re licensed by Mpumalanga and have software providers such as Evolution Gaming, Ezugi, Net Entertainment, Yggdrasil, Pragmatic Play, Red Tiger Gaming, Spinomenal, Gluck Games, and Betradar.

There are also various deposit methods available for South Africans along with Bank Wire Transfers and Ozow available as withdrawal methods.