Playtech, one of the leading suppliers of online gaming and sports betting software, has revealed that it is currently finalizing a new partnership in Africa, adding to its existing deal in South Africa, as it is confident that Africa is a major market for international expansion.
According to Mor Weizer, the Chief Executive Officer of Playtech, the group has already signed a joint venture agreement in South Africa with hospitality and gaming business Peermont Group in January, 2012. He added that although the Peermont Group is extremely well position to become a major operator in South Africa’s online gaming market, there is no more that Playtech can do at present until changes are made to South Africa’s gambling laws.
A private member’s bill was released for public comment in April of this year in an endeavour to regulate online gambling in South Africa following previous failed attempts at legislation.
Weizer also said that they are convinced that Playtech is in a good position to perform well across Africa, with a strong focus on South Africa if the regulatory landscape changes in that country.
Playtech is in the process of exploring several other markets across the continent, namely Kenya, Ghana, Nigeria and Zimbabwe which are great opportunities for them. However, South Africa still remains Playtech’s main focus.