Hollywoodbets Introduces Esports Betting Through DATA.BET Partnership

South African betting operator Hollywoodbets has entered the esports betting market through a new partnership with DATA.BET, adding a dedicated esports offering to its platform for the first time.

The agreement provides Hollywoodbets with DATA.BET’s complete esports betting ecosystem, including an iFrame solution, odds feed, Bet Builder, widgets, streaming capabilities, and managed risk and trading services.

DATA.BET said the partnership was designed to provide Hollywoodbets with a ready-to-launch esports product supported by its existing trading infrastructure and technology solutions.

The integration gives Hollywoodbets access to more than 770 betting markets across over 30 esports disciplines, with coverage of more than 10,000 events each month. Available competitions include major titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends , and Rainbow Six, along with other competitive games.

DATA.BET Provides Full Esports Betting Infrastructure

Through the partnership, DATA.BET manages the technology and operational processes supporting the esports offering. The supplier said its solution maintains market availability above 90% and system uptime of 99.99%.

The platform includes multiple betting tools designed to support different customer preferences. Hollywoodbets customers gain access to live streaming, betting markets, statistics, and other features connected to esports events.

DATA.BET Head of Sales Otto Bonning said the partnership gives Hollywoodbets access to a complete esports product.

“This partnership is about giving Hollywoodbets a complete esports product they can launch with confidence. The iFrame removes integration complexity, and with risk management and trading on our side, they get strong margins and a consistent user experience from day one,” said Bonning.

He added that esports represents a developing betting category in South Africa and that both companies share plans to expand the market together.

Hollywoodbets Adds New Category To Sports Betting Portfolio

Hollywoodbets is one of South Africa’s established betting operators, with a presence across online and retail channels. The company has also built brand visibility through sponsorships including the Hollywoodbets Sharks and Hollywoodbets Dolphins.

The operator said adding esports reflects its wider product development strategy as esports continues to gain importance within the global sports and entertainment sector.

Wayde Dorkin, Head of Product at Hollywoodbets, said: “At Hollywoodbets, our focus is on continuously evolving our product offering. The launch of esports is an important milestone for us, given that the category has become a major part of the global sports and entertainment landscape.”

Dorkin added: “Through our partnership with DATA.BET, we are able to bring customers a comprehensive esports experience featuring extensive tournament coverage, live streaming, in-depth statistics, and a wide range of betting markets.”

The introduction of esports betting expands Hollywoodbets’ offering in South Africa’s competitive betting market, where operators continue adding new products and services to attract customers.

Partnership Strengthens DATA.BET’s African Expansion

The deal represents another step in DATA.BET’s expansion into the African betting sector. While the company has traditionally focused on esports technology, it has also increased its presence in broader sports betting markets.

The partnership highlights DATA.BET’s role as a technology provider for operators seeking to add esports betting capabilities without building the infrastructure internally.

With the launch, Hollywoodbets becomes part of DATA.BET’s growing network of partners using its esports-focused solutions to provide access to international competitions and betting opportunities.

Source: Bringing Esports Betting to Hollywoodbets, DATA.BET, August 2026