Greentube Partners with Sunbet for South African Market Debut

Greentube, the digital gaming and entertainment division of NOVOMATIC, has announced its entry into the South African market through a strategic partnership with Sunbet. This move marks a significant milestone in Greentube’s global expansion strategy.

Strategic Partnership with Sunbet

In collaboration with NOVOMATIC Africa, Greentube has secured a partnership with Sunbet, one of South Africa’s leading operators. This agreement will bring Greentube’s renowned content portfolio to Sunbet’s platform via Greentube Mynt, the company’s innovative technology stack for game production and distribution.

Greentube Mynt features a state-of-the-art Remote Gaming Server (RGS) at its core, providing a comprehensive and future-proof gaming solution. This platform aims to enhance player engagement and retention, facilitating a seamless rollout of Greentube’s games on Sunbet’s platform.

Enhancing the Gaming Experience

Sunbet customers will soon have access to Greentube’s extensive slots library, advanced engagement options, and player retention tools. These include promotional campaigns and tracking features designed to enrich the gaming experience.

Sunbet has always been committed to offering customers more value with each interaction. The integration of Greentube’s products aligns perfectly with this mission, providing its users an enhanced gaming range and experience.

Statements from Greentube and Sunbet Executives

Markus Antl, Director of Global Sales and Key Account Management at Greentube, expressed his enthusiasm about the launch. “Entering the South African market is a significant milestone for Greentube, and we couldn’t have chosen a more prestigious partner than Sunbet. Our content will benefit from the experience and local knowledge of such an established operator with a wide customer base. We’re excited to introduce our games to a new audience and to do so via our Greentube Mynt platform.”

Simon Gregory, CEO of Sunbet, echoed this sentiment. “Greentube’s reputation precedes it, and we are confident in the quality of the content we’ll introduce to our players. We pride ourselves on offering premium products, and Greentube’s slots will significantly contribute to our pursuit of excellence.”

The partnership between Greentube and Sunbet is set to elevate the gaming experience for South African players. It combines Greentube’s innovative technology and extensive game portfolio with Sunbet’s established market presence and customer base. This collaboration underscores both companies’ commitment to providing top-tier gaming entertainment and enhancing player engagement and satisfaction.

Source: Greentube to debut in South Africa following Sunbet deal, Greentube, July 2, 2024.