Pariplay Set For South African Expansion With SunBet
Aug 04, 2023
When it comes to online sports betting, there is no bigger name under the African sun than SunBet. If the name is striking a bell, that’s because they are a proud member of Sun International, the leader in the hospitality and entertainment industry – mostly known in South Africa for operating Sun City.
As the title suggests, the casino software provider Pariplay has expanded its reach into the South African market thanks to a deal struck between them and SunBet. This merger will see content from Pariplay’s 3rd party content FusionⓇ platform as well as the proprietary Wizard Games brand be shipped to the virtual and physical casino.
Pariplay promises greater efficiency and exceptional ROI for operators through a unified, single approach to content delivery.
What Does This Mean For SunBet?
SunBet and its guests will be able to enjoy an added library of 14,000 games from more than 120 suppliers thanks to the FusionⓇ platform. Beyond that, they will also gain access to a full suite of back-office conversion and retention tools that will see player enjoyment and engagement increase.
“Pariplay has a market-leading offering courtesy of both its in-house content and its aggregation platform, and we’re delighted to be able to leverage that into exceptional gaming experiences for our customers.” stated Simon Gregory, the CEO at SunBet. He continued “From localised slots to world-class games, it’s a fantastic offering and we’re very excited to take our offering to the next level.”
What Does This Mean For Pariplay?
For Pariplay, this move sees them secure a foothold in the African continent, adding to their other ventures in Europe, North America, and Latin America.
Tsachi Maimon, President of NeoGames, stated: “SunBet is one of the most well-known casino brands in the African continent, offering incredible land-based and online play for its customers.”
He continued by saying: “We’re delighted to partner with them to bring not only FusionⓇ aggregation content but also home-grown Wizard Games products to further elevate their players’ array of choice on an interesting and fast-growing regulated market.”
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