BetGames Partners with 10bet to Expand in South Africa

BetGames, a leader in the gaming industry, has recently launched a broad array of acclaimed games with 10bet, a major global sportsbook and gaming operator. This strategic partnership is set to enhance the gaming landscape in South Africa, providing players with access to a diverse collection of live dealer and RNG games known for their engaging gameplay and advanced technology.

The collaboration has introduced 14 dynamic games from BetGames’ comprehensive portfolio to the South African market, where 10bet has rapidly grown its offerings to includeover 1200 titles in nearly two years. Popular games now available include Wheel of Fortune, Classic Roulette, Classic Wheel, and Skyward, enriching the gaming experience for local enthusiasts.

This partnership marks a significant development for BetGames, reinforcing its presence in one of its key markets, where it has seen substantial growth over the past decade. South Africa has been integral to the company’s global expansion and success.

James Everett, VP for Africa and LatAm at BetGames, expressed his enthusiasm about the collaboration, stating, “We are thrilled to embark on this exciting journey with 10bet South Africa. It is a highly respected brand in the global gaming industry and the partnership signifies a significant milestone for us. By combining BetGames’ innovative content with 10bet’s established presence and customer base in South Africa, we aim to elevate the gaming experience for players and strengthen our position in the market.”

Adding to the excitement, Michelle Henriques Colborne, Marketing VP at 10bet South Africa, remarked, “We are thoroughly excited to partner with BetGames. Our commitment to delivering top-notch entertainment to passionate bettors in South Africa continues to grow stronger and we look forward to the exciting world of possibilities this new partnership will open for our players.”

BetGames has been recognized for its innovation in the casino gaming and live dealer sector, receiving several prestigious awards, including the 2019 SBC Award for Rising Star in Casino Innovation, Live Casino Supplier of the Year and Leader of the Year from SBC in 2020, and AffPapa’s Live Casino Provider of the Year 2023. The company boasts a client base comprising multiple tier-one operators, such as Entain, Betway, Hollywoodbets, STS, and Kaizen Gaming.

10bet has been a prominent player in the international online gaming scene for over 20 years, offering millions of users a premium sportsbook and casino experience. Known for its customer-centric approach, 10bet provides a wide array of sports and markets for betting, a user-friendly platform, engaging gameplay, competitive odds, quick payouts, and an online casino supported by various leading providers.

This new partnership between BetGames and 10bet in South Africa not only broadens the range of gaming options available to players but also highlights both companies’ commitment to enhancing the gaming experience and expanding their reach in one of Africa’s largest markets.

Source: “BetGames live dealer and RNG content expands in South Africa with 10bet”, press release, August 14, 2024.