SIS Partners with Bitville Gaming to Deliver Premium Content in Africa

In a significant move to strengthen its presence in Africa, SIS (Sports Information Services) has entered into a partnership with Bitville Gaming to provide a comprehensive range of products to sportsbooks in regulated markets across the continent.

The agreement includes premium racing content, featuring over 65,000 horse and greyhound racing events annually, as well as SIS’s round-the-clock Competitive Gaming products such as eBasketball and eSoccer. Additionally, it covers Numbers draws, including the original 49’s live draw, with fixed odds betting on live numbers draws. This collaboration significantly extends SIS’s reach within Africa, allowing more operators and bettors to access their diverse offerings.

Region-Specific Solutions and Enhanced Integration

In collaboration with Bitville Gaming, SIS has developed region-specific iframes tailored to the African market. These iframes provide a clean, attractive, and engaging front end, making integration faster and more efficient. This customization ensures that the content resonates well with local audiences, enhancing the overall user experience.

Bitville Gaming, a prominent B2B specialist, delivers comprehensive retail and online betting solutions for betting operators and platform providers, including a broad range of state lotteries. This partnership allows them to offer an expanded portfolio of engaging products to their clients.

Voices from SIS and Bitville Gaming

Joe Andrews, Head of Sales – Africa at SIS, expressed his excitement about the partnership, stating, “We have made great strides recently in the African market and this is a deal that will help us to supercharge our progress across regulated markets. Bitville Gaming has great reach and in taking all of our products, we believe we can serve its operator partners with compelling, 24/7 entertainment.”

He also highlighted the benefits of the new iframe, saying, “The new iframe that has been designed is also perfect for engaging with the huge number of live numbers draws fans in the region.”

Andrew von Hoesslin, CEO at Bitville Gaming, shared his thoughts on the agreement, commenting, “We are always looking for new products to offer to our operator partners and the portfolio provided by SIS is full of richly engaging products. From racing to competitive gaming and live numbers draws, this agreement enables us to give operators and their players a range of entertainment options that are proven to appeal to African audiences.”

Strengthening Market Presence in Africa

This partnership marks a strategic step for SIS in its efforts to penetrate the African market more deeply. By teaming up with Bitville Gaming, SIS is not only expanding its product reach but also ensuring that the offerings are tailored to meet the unique demands of the African betting market.

With this collaboration, both companies are set to provide a more engaging and diverse range of products, enhancing the betting experience for operators and players alike. This move is expected to drive significant growth and establish a stronger foothold for SIS in the region.

Source: SIS Partners with Bitville Gaming to Accelerate Progress in Africa SIS. May 22, 2024.