RubyPlay Strengthens South Africa Presence Deal

RubyPlay has moved to deepen its position in South Africa by teaming up with Hollywoodbets, making a range of its slot titles accessible to players across the country. The agreement introduces games including Elephant Stampede SE, Diamond Explosion 7s, and Mayan Cache to the operator’s platform, expanding the variety of content already available.

This latest rollout contributes additional titles to Hollywoodbets’ existing mix of casino and betting products. The operator, active across both land-based and digital channels, continues to expand its iGaming offering as competition within the South African market grows.

New Titles Added To Expanding iGaming Offering

The inclusion of RubyPlay’s games increases the depth of Hollywoodbets’ casino portfolio, which already features slots, live dealer games, and sports betting services. By integrating these titles, the operator continues to develop its product range within a regulated environment where content diversity remains a key focus.

RubyPlay’s content is developed through its layered ecosystem, which is designed to support regulated markets and address different player preferences. Through this approach, the supplier has been working to distribute its games more widely across operators in South Africa since entering the market in 2023.

The partnership ensures that these titles are now available to a broader audience, supporting RubyPlay’s ongoing expansion strategy in the region.

Hollywoodbets Builds On Longstanding Market Presence

Hollywoodbets has operated in South Africa for decades, with roots dating back to a racing publication established in 1986. The business entered the bookmaking sector in 2000 with the launch of its first branch and has since grown into one of the country’s most recognised betting operators.

Today, the company delivers services through both retail outlets and online platforms, combining sports betting with an expanding selection of casino products. The addition of RubyPlay content forms part of its continued efforts to strengthen its iGaming catalog.

As operators compete to retain and grow their user bases, expanding content libraries has become a central focus across the market.

Shared Focus On Localised Content Delivery

RubyPlay has developed a reputation in South Africa by producing games tailored to local player preferences. The collaboration with Hollywoodbets extends that approach by increasing the availability of its titles through a widely used platform.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Hollywoodbets is a partner that truly understands the South African market, so this collaboration feels like a natural fit. Since launching in the region, we’ve seen strong demand for games that reflect local tastes and playing habits, and this partnership allows us to extend that even further.

“The leading operator shares our commitment to delivering high-quality, responsible gaming experiences, and we look forward to experiencing what this partnership has in store.”

Wayde Dorkin, Head of Product at Hollywoodbets, added: “RubyPlay has become a standout content provider in South Africa, delivering games that resonate strongly with our local players. Their focus on innovative features and tailored gameplay aligns well with our goal of offering world-class entertainment.

“We’re delighted to welcome RubyPlay’s top titles to our platform and look forward to building on this partnership to bring even more value to our players.”

The agreement reflects how suppliers continue to work with established operators to distribute content in regulated jurisdictions. For RubyPlay, the partnership marks another step in extending its reach, while Hollywoodbets continues to broaden its entertainment offering for players in South Africa.

Source: RubyPlay. “RubyPlay content is now live with Hollywoodbets in South Africa…” LinkedIn, March 16, 2026.