Booming Games Teams Up with Hollywoodbets for Durban July 2025

Booming Games, a leading provider of premium gaming content, has announced an exciting collaboration with Hollywoodbets for the upcoming Hollywoodbets Durban July, scheduled for 5 July 2025 in Durban, South Africa. The partnership will see both companies come together as activation partners, showcasing their shared commitment to providing top-tier entertainment at this prestigious event.

The Hollywoodbets Durban July is widely regarded as Africa’s Greatest Horse Racing and Social Event, attracting tens of thousands of racing enthusiasts, celebrities, and industry leaders each year to the Hollywoodbets Greyville Racecourse. Known for its vibrant atmosphere and thrilling horse races, the event has become an essential fixture on South Africa’s sporting calendar, celebrating the culture and heritage of Durban while offering a premium entertainment experience to all attendees.

A Joint Stand for Engaging Entertainment

As part of their collaboration, Booming Games and Hollywoodbets will host a joint stand at the event, where attendees will have the chance to try out Booming Games’ latest gaming titles, win exclusive prizes, and enjoy world-class gaming experiences in a dynamic, high-energy environment. The Durban July is not just about horse racing, but also serves as a major social occasion, combining glamour, entertainment, and world-class sporting action. It is celebrated for its fashion-forward attendees, extravagant displays, and being a hub of networking opportunities, making it the perfect venue for Booming Games and Hollywoodbets to showcase their innovative content.

Max Niehusen, CEO of Booming Games, expressed his enthusiasm for the partnership, stating, “We are excited to partner with Hollywoodbets for this prestigious event that celebrates sport, entertainment, and community. Booming Games has always been committed to delivering exceptional entertainment experiences, and this collaboration allows us to connect with players in a vibrant setting while showcasing our innovative portfolio.”

Booming Games’ Commitment to the African Market

Solomon Godwin, Head of Africa at Booming Games, also commented on the partnership, highlighting the cultural significance of the event: “Durban Horse Racing is more than a sporting event; it’s a cultural celebration in Africa, and we are proud to be part of it alongside Hollywoodbets. This partnership underscores our commitment to the African market as we continue to expand our footprint on the continent.”

Hollywoodbets’ Vision for Innovation and Customer Experience

Wayde Dorkin, Head of Product at Hollywoodbets, shared his excitement about the partnership, stating, “We are delighted to welcome Booming Games as a partner for the Hollywoodbets Durban July. As South Africa’s leading sports betting operator, we value partnerships that enhance our customer experience and bring fresh, engaging content to our audience. This collaboration aligns with our mission of innovation and entertainment while celebrating the spirit of racing in our home city.”

The Durban July is more than just a race—it’s an annual spectacle filled with exciting betting opportunities, high-profile guests, and spectacular live entertainment. With Booming Games joining forces with Hollywoodbets, this year’s event is set to be even more thrilling for racing fans and gaming enthusiasts alike.

Source: Booming Games Partners with Hollywoodbets for Durban July 2025, Booming Games Press Release, July 2, 2025.